What Makes Good Web Design?

back of a man facing a board covered in notes. back of a man facing a board covered in notes. thinking about web design.

What Makes Good Web Design?

Every customer wants good web design. The first question we’re often asked is what can you do, but really people should be telling us what they want. A decent developer will be skilled enough to create what you imagine in your head. They won’t tell you what you need. They should also spend some time getting to know you and understanding your business. It’s key to helping your page do the job it was created to do. How can anyone claim to build you a great online presence if they don’t even know what you’re doing?

Thankfully Kitty from Misfitt web design & development takes a quite different approach. The first thing she always does is arrange a personal consultation. It’s vital that we understand a few basic things, and that you understand the full process too. So, what kind of questions should you be thinking about?


a woman holding a pen to her lips over a desk covered in papers and books thinking about web design.

What is the purpose of the website?

Ask yourself, what is the purpose of the website? This is really important as it sets the whole tone for the site you’re going to build. Ask yourself, why do you feel you need an online presence?

Are you simply wanting an information page? Do you just want people to be able to see what you do? Or would you like to collect emails and information so you can contact your customers and interested parties directly? Perhaps you want to sell a product, or sell a service. No matter what it is, you need clear direction. It all affects the final design.

What Does it Look Like?

Do you have anything in mind when you think about your website? Do you know what you’d like, what colours you might want to use, the overall ‘feel’ and message that you’re trying to convey?

Conversely, is there anything you DON’T like? What really irks you, gets your goat or really riled when you look at sites? What would you like to avoid?

How Can Customers Contact You?

How will customers contact you? Through the website itself via an online form? Directly from email? Or will they call you on the telephone?

Social Media

Ah. Social Media. The power of all those other areas like Facebook, Instagram and Twitter. They’re just the big three. There are heaps more places to spread your message if you want to.

You Are Not Your Customer.

You need to think about what your typical customer looks like. Most importantly, and I cannot stress this enough, you are not your target market. In fact, it’s so important, I’m going to say it again. YOU ARE NOT YOUR TARGET MARKET.

Many people I have built websites for have sometimes made comments such as “I don’t like Facebook, so I’m not going to use it.” Or they don’t use Instagram, so dismiss it entirely as a medium to find customers. Let’s say it again;

You are not your target market.


back of a man facing a board covered in notes.

Is it sinking in now? Just because you don’t use it, doesn’t mean that others aren’t. There are so many people out there and they’re all different. When you’re writing your website, thinking like the customer is vital.

Think Like a Customer

This will allow you to target particular people. You will probably have heard of keywords. Well yes, keywords are important, as is getting all that stuff in the background of your website that you may not understand. (Don’t worry, Kitty at Misfitt Web Design does)

When customers reach out, they’re often looking to fix a problem. Perhaps consider writing a regular blog or series of articles that will answer the questions they have. It will also pull them into your site. Ultimately, it doesn’t really matter if they never read your article; getting them to your website is the main purpose.

How will you contact them?

This is another often overlooked item. Will you enter the customer information into a database, or integrate your form seamlessly with another application such as Mailchimp, the automated bulk email service? Whatever you choose to do, you must be aware that saving customer information means that you take on a duty of care. You have to ensure that whatever data you keep about your customers is secure. Really secure and kept private. You must also be aware that if any customers wishes to be given a copy of what information you do hold, or wants that information erasing, you must be able to carry out that request.

E-Commerce & Online Shopping

How will you manage your online shop? Will you use Shopify or WooCommerce? Have you considered payment options, credit card gateways and bank transfers? Dare I mention GST and tax obligations? There are a number of very good systems out there that will help make the transition to online trading fast, efficient and easy.

Don’t be Scared

This article could go on for more, discussing appointment calendars, contact systems and the like. However, the main purpose is to explain that it doesn’t have to be scary. It doesn’t have to cost the earth. With prices from as low as $1,500.00 for a custom-built website you won’t find a more dedicated developer than Kitty. She will work with you to agree layout, colours and design. She is skilled at creating clean, uncluttered and easy to use sites. Always thinking about the user experience and accessibility for everyone, it’s important to get someone that understands not only good web design, but great customer service.

Top Tech

It’s vitally important to Kitty than her customers feel comfortable, that she’s easy to get hold of and can weed out any potential issues before they become reality. That’s why she uses only the very best up to date services. With computer servers in Auckland, you can be sure that you’re going to get great speed in NZ. She also offers 99.9% uptime or you’ll receive a credit on your account. With daily backups of your site and 24/7 automatic monitoring, you know that you’re in safe hands with Kitty.



Call Kitty on 0223074553 or use the online form.

Misfitt. Talking your language.

Make it Count. Make it Misfitt.