Start-Up Stumbler

printed book pages lined up on the floor

Kitty writes about the evils of Procrastination

I’m terrible at taking my own advice. When talking to people about SEO (search engine optimisation) I always tell them that to really drive up organic growth they should be writing a blog. As often as possible. Weekly? That would be great but the reality is more like every month. Do they do this? No. The surge in copywriters and people skilled at writing good prose, optimised for those all-important Google algorithms is immense. Everyone promises to grow your customer base, find new areas of business. Some of the claims are really quite impressive. Do they deliver? Possibly. At a price.

Take My Advice, I’m Not Using It

But I’m not here to lament my terrible blogging skills. You can see for yourself that I’m not the world’s greatest regular blogger. (Unless you pay me of course, then I’ll turn something out quick smart.) Why is it that we don’t spend time working on promoting our own businesses? I tell people that this is worth cold, hard, cash. Do I use my own skills for myself? Of course not. Well. I am sat here on Waitangi Day morning (national holiday here in New Zealand) while everyone else is in bed, finally taking my own advice, but it took a while.


woman gazing out of a window
Gazing into space is much more fun than working, right?!

Toughing it Out

Starting up a small business is easy. Keeping it going is harder. I sometimes feel I’ve hit that place where it’s quite tough. Working from a home office provides so many distractions it’s not funny. It’s amazing how appealing laundry becomes when faced with the alternative of knuckling down to actually getting the job done. Procrastination abounds, but I’m trying to keep a lid on it. I have found a strange correlation between working hard and obtaining money. I quite like that bit. It’s been a slog, but steady income is beginning to come in, and it feels good.

Job Satisfaction

It’s very satisfying to know that while some around me complain bitterly about their bosses, their demands from work, I create my own future. I am my own boss, and I really should pull myself up harder. Goal setting, planning, the dreaded sales funnel. All are actually really important. Which makes me think that perhaps that monthly blog might have to go back onto the schedule. And my boss will have to make sure I write it.

Until next month. 😉

Kitty @ Misfitt – Design / Build / Digital Marketing

Keeping a clear head

clear mind

It’s been a strange day. I had a niggle with a site that had been bothering me for hours and hours. You know the kind of thing, it develops into a war; you versus your issue. On and on I went, looking for answers, frantically searching for the magical solution to my problem. Refusing to give up.

But here’s the thing.

I had to give up, at least for a short time, to allow myself to take stock, breathe a little, and CLEAR MY HEAD.  I left the problem for some time, ate some dinner, refused to look at it again.

When I came back to it later, almost as soon as I sat down and looked at the problem, I had (whisper it) an idea. I put my plan into action. As if by magic, everything began to work again and BOOM! the issue was then resolved and my niggle was gone.

So there you have it folks, Misfitt web design and development has learned to take more breaks. They’re good for you, your mind and in my case, niggle-fixing.

Rainy Days

It’s Monday morning and I have heaps to get through. Here at Misfitt web design and development I try my best to stay motivated and calm, even on the rainiest days (like today). However today I have two sick small boys that also need my attention. Thankfully I can tuck them up on the sofa and check on them periodically, while I get down to the important work of developing a new e-commerce site for a customer. Working from home clearly has its advantages, but not everyone is quite so lucky.

This week is going to be a busy one at MISFITT web design and development. On Wednesday I’ll be attending a webinar from the lovely people at Techsoup New Zealand ( in my other role as intrepid Scout leader extrodinaire, and later in the week I’ll be putting together a new booking system for a new customer. It’s all go!

Right now the rain is pattering on the roof, the boys appear to be doing pretty well and I have a large mug of hot coffee. The day is getting off to a good start.