Start-Up Stumbler

printed book pages lined up on the floor

Kitty writes about the evils of Procrastination

I’m terrible at taking my own advice. When talking to people about SEO (search engine optimisation) I always tell them that to really drive up organic growth they should be writing a blog. As often as possible. Weekly? That would be great but the reality is more like every month. Do they do this? No. The surge in copywriters and people skilled at writing good prose, optimised for those all-important Google algorithms is immense. Everyone promises to grow your customer base, find new areas of business. Some of the claims are really quite impressive. Do they deliver? Possibly. At a price.

Take My Advice, I’m Not Using It

But I’m not here to lament my terrible blogging skills. You can see for yourself that I’m not the world’s greatest regular blogger. (Unless you pay me of course, then I’ll turn something out quick smart.) Why is it that we don’t spend time working on promoting our own businesses? I tell people that this is worth cold, hard, cash. Do I use my own skills for myself? Of course not. Well. I am sat here on Waitangi Day morning (national holiday here in New Zealand) while everyone else is in bed, finally taking my own advice, but it took a while.


woman gazing out of a window
Gazing into space is much more fun than working, right?!

Toughing it Out

Starting up a small business is easy. Keeping it going is harder. I sometimes feel I’ve hit that place where it’s quite tough. Working from a home office provides so many distractions it’s not funny. It’s amazing how appealing laundry becomes when faced with the alternative of knuckling down to actually getting the job done. Procrastination abounds, but I’m trying to keep a lid on it. I have found a strange correlation between working hard and obtaining money. I quite like that bit. It’s been a slog, but steady income is beginning to come in, and it feels good.

Job Satisfaction

It’s very satisfying to know that while some around me complain bitterly about their bosses, their demands from work, I create my own future. I am my own boss, and I really should pull myself up harder. Goal setting, planning, the dreaded sales funnel. All are actually really important. Which makes me think that perhaps that monthly blog might have to go back onto the schedule. And my boss will have to make sure I write it.

Until next month. 😉

Kitty @ Misfitt – Design / Build / Digital Marketing

Kapiti Women’s Expo

Expo Approaches!

I’m getting really excited about attending the Kāpiti Women’s Expo in a few weeks at Southward Car Museum. It's looking like a packed event full of interesting items with some very cool exhibitors. I'm also thrilled to be presenting some very special offers only at Kapiti Women's Expo.

Special offers from MISFITT

I’ll be offering a special discount of 25% off standard digital marketing package for three months to anyone that makes an appointment with me that day.  (Reduction of $63 - full price $250 per month.)

I’ll also be offering 20% off standard website build - five pages, contact form, and stock images to promote your brand. (discount of $400 - full price $2,000 - reduced to $1,600.00)

I’ll have some excellent offers too – win a gift box by the lovely people at Kāpiti Goodies. Each box is hand-made by the Shed Project, a local community concern that supports differently-abled people. These useful handmade wooden boxes are then filled with treats from our region.

Offer only applies to customers that make an appointment on the day of the event.

Alternatively, contact me here and let's talk.

Look forward to seeing you there!

MISFITT – talking your language.


Caught out by Colds

Misery at Misfitt

Well it’s been a busy week for me at Misfitt, and tougher than usual as the flu season is in full swing, and has taken its toll on me. Website design and content optimisation has had to take a back seat as I concentrate on my own health and have been resting as much as I can to ensure I can bounce back as soon as I can.

At least it has forced me to take stock of my business, work out what’s working and what needs attention, and as usual I am well overdue with my blog posts! So here I am finally heeding my own advice and writing some content in my own site.

Meet and Greet

I was lucky enough to be invited to the Kapiti Popup Business School last week to help out with their web building day. It all came about as I was at the Electra Business Breakfast, organised by Kapiti Business Projects, a great place to meet new people and make good contacts in the community.

The Popup School was full of energetic people keen to learn how to get their startups off the ground, and turn them into successful entrepreneurs as soon as possible. I was there to assist with search engine optimisation (SEO) and clear up a few confusing things around keywords and metadata.

It was a great day, especially as I managed to bag a good seat to see Ruth Pretty the Cookery School and Caterers in Te Horo in action, talking about how she started out in business herself. A really inspirational lady!

Get In On The Action

It all goes to show how lucky we are to live on the Kapiti Coast and what an exciting time to be getting involved in helping people promote themselves.

If you’d like a consultation, call me on 0223074553 or drop me a line here and let’s talk.


projector showing misfitt logo and kapiti popup business school
classroom with the students from the kapiti popup business school.
Ruth Pretty talking to a classroom with the students from the kapiti popup business school.