Who What Why Where Huh?

Ah. Spring is in the air. Is it warm? Is it cold? Should you wear a jacket or not? You can never quite pitch it this early on. And oh, of course it’s also time for a bit of a spruce up and a spring clean.

And why should this be limited to your house? Have you had a look at your website recently? Are you optimised to make sure you’re site is still current, fresh and attracting new customers? Is your message getting across like it should?

There are a number of ways that you can find out if people are looking at your site. After all, you had it built and it’s there. Why build a website if you’re not going to use it? Whenever I design a new website for a customer I always ask WHY.

  • Why do you want a site?
  • What do you want it to achieve?
    • Advertising?
    • Selling?
    • To contact you?


And you should give thought not only to how it looks, but to how easy it is to navigate, (this is called UX or User Experience) how well linked to external browsers (they’re things like Safari and Chrome) can find you and if you’re apprearing in search results. (This is called Search Engine Optimisation or SEO.)

I always add Google Analytics to each website I build. This is vital to analysing its effectiveness. I also send out useful reports to customers that show not only how many people are looking at it, but what seach words they have used to find it. Or not find it. This report not only shows how many impressions, or times your advert was seen on screen, but crucially how many times it was clicked on, (this is called Click through rate or CTR) and the position that you were in the list. The lower the number, the better this was, and everyone wants to be top three.

It’s not all doom and gloom. By seeing what words you’re NOT using you can improve your blog posts, make your content more relevant to the searches you want to be found in, theroefore boosting your SEO and of course, that all important customer traffic to YOUR website.

So there you have it. And you know what to do. Contact Kitty from Misfitt web design and development today and arrange your Spring-clean!

Be different. Choose Misfitt.


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